Growing the vision and culture with everyone

I recently read Jackie Beere's book, 'The Perfect Ofsted Inspection '. The first chapter is about embedding a vision. 

We are asked 'What is your school famous for? What is your head's vision for the school? What are the key priorities for improvement? Which are the underperforming groups and what is being done about them?'
We are told that everyone in the school needs to know the answers to these questions - everyone! At first I thought this would be making sure that the school's mission statement and vision are clear and appears where ever appropriate. 

"No matter that the vision is expressed in a slogan on the school badge, no matter how many times you have repeated it, the vision isn't embedded until it runs through the school like the lettering in a stick of rock."

It reminded me about a motto that I heard once - "We are Ladies and Gentlemen serving Ladies and Gentlemen." The speaker explained how clearly the motto is understood by everybody working in the hotel. It was evident in the way the staff spoke to its customers. It was clear in the decor of the hotel. It could be tasted in the food. The motto tells of high standards and, in particular, high standards of customer service.

That's what I'll be looking for - a simple message that will be shown in everything that we do.

I recently saw this mission statement on Twitter and thought it was brilliant(!):

The author is right - every school has similar aspirations - so what is special about our school? Our message, our vision, our culture needs to be clear, and everyone should be part of it.