Thursday 25 October 2012

Lessons from Apple 2: Quality

When returning to Apple, Steve Jobs insisted that the company drop many of its products and focus on just four great ones - for consumers, for pros, for desktop and for portable devices.

It is this focus on quality that later led to the iPod, iPhone and iPad.

Some head teachers seem to go after every quality mark available. How can a school with ten quality marks (Artsmark, Inclusion Quality mark, etc.) be doing every one of those things brilliantly? How can quality be ensured throughout all of those areas. If a school has been awarded a kitemark for so many things, how much extra is expected of their staff? How can staff divide their time up to do every one of those things brilliantly?

No, I'd prefer to focus, like Apple did, on a small number of areas and make sure that they are delivered to the highest standard, than pretend to be an expert on everything.

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