Three Word Branding

Duncan Bannatyne writes in his book, 'Wake Up and Change your Life',

"Branding is basically about conveying your values to your customers. You might want to indicate that your product or service us honest, fun, upmarket, ethical or fast. Values are not always easy to pin down and they can be quite abstract, but once you've worked out what they are, then it becomes easier to establish a brand that means something to your customers. The best way I know to do this is to come up with three words - just three words - that you want your customers to associate with your company."

Three words to describe yourself. Blimey. That's not very easy! But such branding is quite important. When people think of me I'd like them to say that I'm x, y and z.


In interviews that we had in school a few months ago, we asked our candidates to describe themselves in three words. It gives a quick snapshot of that person. Thinking of three words on the spot is not easy though, so I've been thinking.


I think the words that best describe me are: dedicated, motivated and responsible. 


Dedicated because I always follow through with what I believe. I have values which I try to uphold through everything I do. Once I start on a challenge I always see it through. I can be relied upon. I am loyal and will support people when I believe they deserve it.


Motivated because I am always active. I get quickly frustrated when I can't get on with things. I have plans for the future and I reflect upon things and try to develop and improve when I can. I am ambitious in the short and long term. I am fun, hardworking and I hate laziness.


Responsible. I believe that I can be relied upon to do a great job, relied upon to be a caring and loving family member, and a loyal friend. I take a responsible approach to everything I do.


Now that I have my branding, I want to ensure that others would use the same words to describe me. This has to be done through my thoughts, words, actions and interactions. 


If I was allowed a fourth word it would have to be a word best explained in this poster, featuring Barney from 'How I Met Your Mother':

Image: http://www.sharenator.com/To_our_sharenator_Veterans/barney_stinson_awesome-174144.html